How to Write an Explainer Video Script

The script is the most important part of the explainer video production process for good reason. You can have all the pretty design elements you like, mesmerising animation and a killer soundtrack, but if the script doesn’t clearly explain what you need to get across and hook the viewer in, your explainer won’t work.

Here’s a typical explainer video script that you might’ve heard:

Meet Jim. He does this job.

His life sucks because of these problems.

But now there’s This amazing product/service!

It fixes all of Jim’s problems in this innovative way and also does these other amazing things that Jim never even dreamed of. It can make your life better too.

Go to amazingproduct.com and sign up now.

Amazing Product. There is no better product.

Now, granted, this oversimplified version of a user-case scenario may sound a bit tired, and we’re not suggesting that every explainer should sound the same, but it covers all the basics and allows us a chance to examine the key elements of an explainer script.

Let’s break it up, and take a closer look:

The intro

Meet Jim. He does this job.

His life sucks because of these problems.

Straight off the bat, the viewer is given a situation which we hope he or she can identify with: she also has that problem! And she can’t wait to find out how to fix it.

The danger here is that there are often loads of problems and so it’s easy to dwell here too long, going on and on about all the pitfalls of the current way things are done. That’s not necessary. Establish the issue and move on to the solution as soon as you can. And don’t go too wild in your description of the problem! Some products simply make life easier – the world was turning long before your new pineapple peeler came on the market…

Your product

But now there’s This amazing product/service!

It fixes all of Jim’s problems in this innovative way and also does these other amazing things that Jim never even dreamed of. It can make your life better too.

Now you tell the world what you’ve got. Introduce the product or service, outline how it solves the problem, some of the key features and benefits and try to spur the viewer’s imagination of how she could use it. This is what they call your USP – your Unique Selling Proposition that will offer a unique or differentiated solution for their pain point. You’re now relatable AND likeable.

Call to action

Always, always, have a call to action. A web address, a social media handle, anything – as long as it sends the viewer somewhere once you have their attention. There’s no point identifying with them, offering a solution and then… leaving. Give them the thing they need to take the next step in using your product or service – a way to get in touch.

And keep it short! If you can say it in 1 minute, why use 2?

As long as you’ve kept your script entertaining, engaging and memorable, and give the viewer a way to take you up on your offer, your explainer video gets you 90% of the way towards converting a potential lead into a loyal client.

Trend of Animation! Redefining The App Interface

The chief reason for app developers to constantly nurture techniques for incorporating brilliant animated effects in the apps is holding back the attention of customers. Anything that is not static and is moving in an interesting way will surely draw more attention than a simple graphic image. A bit tedious part in development, developers don’t ever shrink away from the concept of animation because of the captivating experience they can provide to the users.

While there are many ways to indulge animations in an app’s user interface and that’s the concern of the developers, here we’ve explained how including animations will redefine your app’s interface and make it way more interesting to use.

It makes your application interface a lively thing

With animations, users get a fun-filled lively experience while strolling across the app. Even when stage arrives where some data has to load from the server and users have nothing to do, there’s stuff moving in the background. This gives an assurance that they are not in a deadlock situation, but the process is ongoing.

For users, waiting for a function is no more annoying

Regardless of what your app offers or how exhilarating it is, most hate the idea of waiting too long for a page to appear. Moreover, that gives a frozen look to the app while the page loads and makes the users impatient. Use of some catchy animation, like a spinner, 3D bar or sand-clock. Even though the wait time at the juncture of the app, such animation keep the attention hooked at least for some more time.

Navigation takes an interesting turn

Users mostly get perplexed while moving to different locations in the app on their own. At the first use, they are not sure whether they are moving in the right way. Now, animated objects can guide them through and prevent any wrong clicks while scrolling abruptly.

Motion images, animated icons and graphics can well intercept the user’s next move and provide them instructions in an interactive way. Benefits of interactive animations for navigation are seamless transition from one location to location and setting up a hierarchy visually that one phase has a connection to other.

Responses with visuals leave a long-lasting impression

When an app responds to a user’s input with some visual element, it seems to give a human touch. The users get a feel-good experience with such feedback as they interpret to have some control over the app. There are different ways to place animations and a key way is to make the buttons react in some way or the other whenever one taps.